Community Impact

Champions for Youth

The Century Club’s core charitable program is Champions for Youth program where selected charities receive development and marketing services, volunteer support, access to donation software, a marketing toolkit, and a partial match of the funds raised.

The goal of Champions for Youth is to provide the necessary tools and resources to bolster our charity partners’ present and future fundraising efforts and achieve their long-term goals in fulfilling their missions.

How It Works

Six local charities fund raise from Giving Tuesday to January 29, the day after the conclusion of the 2023 Farmers Insurance Open. Depending on the amount raised and number of donors each charity has, organizations receive additional funds from the Farmers Cares Bonus Pool. Last year, organizations earned a 57% median return on donation, meaning for every $1 donated, the charities received $1.57.


Engages a caring community to help transition-age foster youth (18-26) in San Diego County achieve self-sufficiency and well-being. JIT believes consistent, long-term help from the heart is the foundation for the success of transition-age foster youth so that they can thrive and enjoy productive, satisfying lives.


A private, not-for-profit, multi-service agency that provides professional care, education and treatment for youth and families with emotional, behavioral and learning challenges.


Annually provides over 3,000 current and former foster youth in San Diego County with the tools, opportunities, and guidance they need to address the circumstances that brought them into foster care, overcome the difficulties of their past, and grow into healthy, happy and successful adults.


Works to break the cycles of child abuse and neglect, end homelessness, prevent delinquency and school failure, and promote mental health and addiction recovery for more than 20,000 youth each year.


Assists junior active-duty enlisted members and recently discharged Veterans and their families in Southern California facing financial crisis in achieving long-term financial self-sufficiency through counseling, education and grants to alleviate critical near-term obligations.


Opens opportunities for life success by inspiring a commitment to reading. Words Alive proudly serves 5,500 students and families annually through the support of care volunteers.

Growing Golf

This initiative primarily supports two organizations – Pro Kids, First Tee – San Diego and the Advocates Professional Golf Association (APGA) Tour – that use golf to benefit the community and enhance diversity within the game, both inside and outside of the ropes.

In addition to funding opportunities, Pro Kids members participate in the Youth Clinic and benefit from the Tony Scholl Cup, an annual Century Club tournament.

In-Kind Donations

The Century Club of San Diego is proud to support local charities and community organizations through in-kind donations of Farmers Insurance Open ticket packages for use in fundraising event auctions and raffles. The purpose of this program is to provide a tool to generate incremental funds that will assist San Diego County schools and charities in achieving their missions.

Military Discounted Tickets

The Century Club of San Diego is proud to provide discounted tickets to all active, retired, reservists, veterans, and dependents on Full Field Days (Wednesday 1/25 and Thursday 1/26).

Tickets go on sale Tuesday, November 15 at 10AM PST.

Civic Impact

As San Diego’s only annual event with a national and international broadcast, the Farmers Insurance Open serves as a valuable marketing asset for the local economy. Each year, the Century Club infuses revenue into the local economy by (typically) hiring more than 200 vendors, recruiting more than 1,100 volunteers, and attracting fans from all 50 states and 17 countries, generating a $34.3 million economic impact on the City of San Diego.