In addition to benefiting the community charitably, the Century Club of San Diego utilizes the Farmers Insurance Open to impact the San Diego community economically.

As San Diego’s only annual event with a national and international broadcast, the Farmers Insurance Open serves as a valuable marketing asset for the local economy. Each year, the Century Club infuses revenue into the local economy by (typically) hiring more than 200 vendors, recruiting more than 1,100 volunteers, and attracting fans from all 50 states and 17 countries, generating a $34.3 million economic impact on the City of San Diego.

Golf is the Century Club’s platform to showcase San Diego to the world, promote the region, generate revenue for the county, for hotels, for local businesses, and to make a difference in the San Diego community.