In addition to benefiting the community charitably, the Century Club of San Diego utilizes the Farmers Insurance Open to impact the San Diego community economically.

With more than 200 vendors, more than 1,000 volunteers, fan representation from all 50 states, a global broadcast seen in 227 countries and territories, the tournament drives tourism and infuses revenue into the local economy.

Golf is the Century Club’s platform to showcase San Diego to the world, promote the region, generate revenue for the county, for hotels, for local businesses, and to make a difference in the San Diego community.