From the start, the Century Club was intent on bolstering the tournament while supporting the local community.
Under the leadership of the late Frank Alessio, the Century Club entered into a working partnership with celebrity host Andy Williams, dubbing the event the Andy Williams San Diego Open in 1968. That same year the Century Club moved the event to Torrey Pines Golf Course. Over the years, the tournament has been sponsored by the Wickes Companies, Inc., American Isuzu Motors, Shearson Lehman Brothers, and Buick Motor. On January 18, 2010, just 10 days before the Tournament, the Farmers Insurance Group of Companies stepped in as title sponsor. The current agreement extends through the 2026 Tournament.
Throughout this time, the Century Club has refined and evolved its charitable mission to focus on maximizing the resources and awareness generated by the tournament to create programs that benefit the local military community, schools and charities with a special focus on supporting at-risk youth organizations.